How to Win Back Customers After Stalled Growth

When customers are not engaging with your brand, they might feel left out. Retaining customers and keeping churn rate as low as possible is an admirable goal for any business. Towing services in Kettering have perfected the art of keeping their customers engaged and doing so helps in keeping rate as low as possible. Many customer win-back strategies are targeted towards customers who have started to disengage from your brand. Customer win-back strategies can be very effective with stats showing 45 percent of customers who have started to show signs of doing business elsewhere are ready to get back to you.

Here are sure ways on how to create a customer win-back program

Plan a comprehensive email marketing strategy

Your customer win-back program should start and end with a personalized customer win-back email campaign. The campaign you create should include a series of emails that are meant to re-engage customers who had initially started to disengage. It could mean those customers had stopped reading your emails or have not made any purchase from you. For your success, ensure the email campaign is well personalized. You can use recipient names in their email, offer good product recommendations, and customize all your offers.

Make a realistic offer

To have your customers come back, you must offer them some form of incentive. While offering them those incentives, ensure you are realistic in what you can give them. The offer you give them should be hard to refuse, while at the same time, remain true to what you can deliver. The offer you are giving to your customers doesn’t necessarily have to be a discount. It could be a coupon, free shipping, or product upgrade. Whichever the offer you decide to settle on, ensure it offers solutions to the problems a customer is facing.

Be strategic

While creating a customer win-back strategy, you need to be strategic. Ensure your emails contain a sense of urgency while also communicating solutions to the problems customers are facing. You can also use another strategy of creating the fear of missing out. Additionally, give customers options so that they can choose the deal that works best for them. While sending emails to ton your customers, give them the option to dictate their frequency and also decide on unsubscribing to emails.

Ask for feedback

During your email campaigns, you need to ask your customers for feedback. Doing so will show to your customers that you take their input seriously. You can send some form of a questionnaire or ask questions on specific products and services that gauge overall customer satisfaction. Asking for feedback can also help you come with new strategies that can help you serve customers better. If you can know why your customers are churning, you will be better equipped to solve all their issues and prevent further churn. Always take your customer feedback seriously because there will always be something vital you will learn from their interaction.

For everything you do, always test and measure results you get and keep on improving.

Wood Treatment Options for Homes using Logs

logsProtecting and maintaining your logs should be an easy job, but in most cases, its one that is highly neglected or forgotten. Treatment to protect your logs should begin before the actual construction begins and should continue for the life of your home. Maintaining your timber is an important step you can take to preserve your logs. When treating and protecting your logs, here are some of the available options you can employ.

 

Drying

You can treat and preserve your logs through drying. Water inside the wood can have a lot of harmful organisms that can trigger the agents of decay. The first step you should take as a homeowner is to dry your logs to reduce the levels of moisture content. You can air dry the logs for about a year or consider heating the logs in kilns to minimize moisture and kill insect larvae.

 

Borate Treatment

Sodium borate is specially designed for treating woods, specifically lumber, and equally other solid wood products. Borate, which has a low solubility is used for the preservative treatment of wood composites. Borate takes advantage of moisture content in the wood to penetrate as deep as it can. Borate is highly effective in destroying insects, as a fungicide and for anti-corrosive formations. As a homeowner, you can protect your logs from fungi and insects by dipping logs in tanks that are filled with a borate-based solution or just by infusing them with borate preservation using pressure treating.

 

Cleaning

log careBleach and water combined with a little detergent have been an impressive and long-lasting recommendation for treating dirty wood. Cleaning works pretty well, it is simple, fast and cheap. However, not that cleaning can destroy cellulose in the wood if it’s left on the surface for a long time. You can purchase prepared cleaning solutions and apply them to clean your logs.

 

Wood Preservatives

The next possible option when taking care of your logs is by the use of wood preservatives. The most important role and work of a preservative are to repel the primary enemies of your logs such as water and other insects. The most damaging effect of water is that it promotes mold and mildew thus attracting insects and fungi. All these aspects break down the wood and wear it down. With wood preservatives, you should also have maintenance schedules depending on the type of logs you are taking care of, and climatic conditions.